Rohit's Realm - December 14, 2006

// rohitsrealm.com / archive / 2006 / 12 / 14

December 14, 2006

Viral, Virulent, Virile

Working in corporate America, and especially, in consulting, buzz words are a way of life. Annoying, irritating, nonsensical, preposterous, ridiculous; these are all adjectives that might be used to describe the so-called business speak. As far as I can tell, no one enters the business world using business speak; it's not nature, it's nurture. Like an insidious virus that may lay dormant for years after contraction, only to emerge virulently, and at the most inopportune time (i.e., a week before your wedding—oh wait, different virus), business speak is something that develops slowly, but rages potently once mature.